Tuesday, January 10, 2012

Universal's 100th anniversary


Thanks to STYD for the Universal press release, including information on a new logo and film restoration, including some classic horror.

Universal will mark its 100th anniversary in 2012, and will commemorate its centennial with a yearlong celebration honoring the studio's rich film history and cultural legacy. The campaign draws its inspiration from Universal's extraordinary and diverse library of films, many of which will be highlighted throughout the year, and is designed to engage fans of all ages in the art of moviemaking.

......
Universal will reveal an updated animated logo tied to the centennial. The animated logo will make its first appearance in front of Dr. Seuss' The Lorax at its premiere in February, and for that film's U.S. theatrical release on March 2 nd. (The new static version of this logo is unveiled today and is featured at the top of this release.) Other activities surrounding the studio's 100th anniversary include a vibrant social media campaign, special events, theme park activities, promotions and many surprises to engage fans throughout the yearlong celebration.
......
On April 30, 1912 , Universal Film Manufacturing Company filed its certificate of incorporation with the state of New York . In 1915, Carl Laemmle officially opened Universal City , the largest film production facility in the world. Throughout Universal's 100 years, the studio has served as a home for many of the most talented filmmakers of all time (such as Alfred Hitchcock , Steven Spielberg , Robert Zemeckis , Martin Scorsese , Ron Howard , Peter Jackson , Spike Lee , John Hughes and Judd Apatow ) and created films that have touched the hearts of millions and fueled culture's fascination with cinema. To share the profound legacy of its artists, the studio will highlight their careers with touching personal stories from filmmakers, talent, crews, employees and fans.

Universal's key centennial activities included throughout the anniversary year are as follows:

Major Film Restoration Commitment
Universal will restore 13 films over the course of the centennial year. The restoration effort includes the following films: All Quiet on the Western Front, The Birds, Buck Privates, Dracula (1931), Dracula Spanish (1931), Frankenstein, Jaws, Schindler's List, Out of Africa , Pillow Talk, Bride of Frankenstein, The Sting and To Kill a Mockingbird.


Home Entertainment
Universal Home Entertainment will be introducing a limited edition 100th Anniversary Collector's Series featuring some of the aforementioned film restorations on Blu-rayTM in collectible, book-style packaging showcasing rare movie memorabilia and brand new 10-minute video featurettes. In addition, special collections will be released throughout the year, culminating in the highly anticipated Blu-rayTM releases of Universal's Classic Monster and Alfred Hitchcock series. A selection of movies that have shaped Universal's legacy will also be released in commemorative packaging, many of them on Blu-rayTM for the first time ever.

1 comment:

  1. Universal is 100 years old? Dang. Reminds me that I'm not getting any younger either. That gala would be a kick to attend. I'd love to meet the folks behind the screen.

    ReplyDelete